2024
While at Tommy I conceptualized our North America marketing and seasonal promotional campaigns while maintaining the brand's classic guidelines. Designing engaging content for digital activations, in-store marketing signage and evergreen templates, e-mails, and Ul/UX for the Tommy Now Snap App. I also worked very closely with the assistan
While at Tommy I conceptualized our North America marketing and seasonal promotional campaigns while maintaining the brand's classic guidelines. Designing engaging content for digital activations, in-store marketing signage and evergreen templates, e-mails, and Ul/UX for the Tommy Now Snap App. I also worked very closely with the assistant art director, senior art director, marketing partners and project managers to ensure that all design solutions meet their creative brief objectives, deadlines and marketing strategy goals.
Specialities included assisting the creative director with creating a new brand identity, web and mobile design/redesign, advertising campaigns, product launch campaigns, producing and art directing of photo and video shoots, as well as design of marketing and sales collateral.
Collaborated directly with the marketing and PR teams at Joe Fresh, while producing and implementing all content while developing and maintaining brand standards. Created and produced content, marketing, and promotion materials for $2M+ campaigns inclusive of print, digital, web, e-mail, social media, photography, TV, radio, out-of-home, and visual display.
Assisted the Senior Digital Designer on all social media components for Facebook and Instagram in the Summer and Fall of 2016.
While at Sotheby's I worked with the assistant art director solely on the print marketing components that were needed for various auctions happening in Spring of 2015.
Conceptualized and built out video assets for Fall promotions and specific product sales.
Alongside one of Ammirati/Resource's creative directors, I specialized in print and digital design mostly for their client Labatt Beer.
Created web and digital banner assets for various sales that Ideal had throughout the year.
Working closely with the senior visual merchandiser, I assisted in building assets for in-store use such as table displays, table top signage and cash wrap point of sale.
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